Craving some attention? Read on to find out 7 ways you can get some eyes on you without having to launch a full scale PR Campaign.
Write it Out - If you’ve got big news, like an upcoming event or launch date, or if your business fills a newsworthy niche, write a press release. You can do this yourself or hire someone like me to do it for you. You can then send it to newspapers and other media outlets and distribute it online using services like PRWeb which could result in an article about your business getting into print.
Be Aware – Set up Google Alerts for your name, your Company’s name and other related keywords. The service will send you emails whenever you are mentioned online. This will keep you up to date about what’s being said about your industry and how it relates to you. It’s such a simple step yet many people don’t do it. You can’t respond people’s opinions of you if you don’t know what they’re saying!
Get Social - Social Media is being adopted by companies large and small as a way to directly communicate with peers and customers. Sites like Twitter and Facebook can be a goldmine for contacts and low-key communication.
Be Direct - Don’t be afraid of journalists, they will often be glad of a story idea! Don’t be pushy, of course, but if you think you’ve got something they’d genuinely be interested in hearing about, contact them. Take a couple of minutes and Google search the journalist or news outlet you’re interested in reaching (You’ll probably want to try your local paper first…) and you’ll likely find email addresses for writers on staff. Shoot one (or a few) of them a quick email – give feedback on a story, tell them about your company’s big news, or suggest a story idea. If you’re genuine, show personality and they are interested, they’ll respond.
Go Viral - Create a short video or advertising feature about your business. Make it something people will want to show their friends. Upload it to video sharing sites like YouTube and promote it within your own circle. If you do this well and you can get people sharing it with their friends, your reach is limitless.
Get Chatting – Is there a conference coming up that you could speak at? Are there special interest groups in your area that could benefit from the information you could give them? Use sites like Meetup.com to find out what events are happening in your area and contact group administrators who might be interested in you to ask if they’d like you to give a short presentation to their group. You can also join some groups who have similar interests as you do in order to meet new people and expand your network.
Share it – Could you demonstrate what you do (or a portion of it) to a group? Hold a workshop or seminar and record it on video so that you can also share your skills with the online community. If you’re a good teacher and the information is valuable, you’ll establish yourself as an expert and clients will seek you out.
Have any of these ideas worked for you? What do you find are the best low-cost PR opportunities? Leave a comment and let me know your thoughts!