Here at Chemistry Communications, we build most of our websites into Content Management Systems (CMS). Our chosen CMS is WordPress, and this is what we use for most of our sites.

What does a CMS Do?

Content Management Systems allow anyone with a computer and an internet connection to make changes to their website on the fly. Simply log in to your CMS using your web browser and your provided username and password, and you can use an interface much like a word processor, to change the text and images on your site. When you’re done making changes, click Publish, and your changes go live. Easy, right?

We give all of our clients a tour of WordPress and show them how to use it, but for the most part, they pick it up right away, without specialized training, because the interface is so intuitive.

With a CMS, you can:

• add & change text
• add & change photos
• create new pages
• add & edit links
• maintain a blog
• have multiple users

…and more!

Why doesn’t your site have a CMS already?

Content Management Systems are relatively new technologies, and I’d hazard a guess that if your website wasn’t built within the last four years, (and sometimes even if it was…) it’s probably not using a CMS. A lot of sites are also not using a Content Management System because it tends to cost a bit more and require a professional to code your site for a CMS. If you were on a very tight budget when you created your site (or if you built it yourself), that’s another reason why you might not be using one.

Does your site need one?

Most likely, yes!

If you have your own website, shouldn’t you be able to add to it and make changes as you please? Of course you should! A CMS will make this possible for you, no need to wait for a designer or developer to do this for you.

If you don’t update your website as often as you should, because it is difficult, or because you have to get a web developer’s help, then your website’s content (and you customers) are suffering because of this lack of a CMS.

If you want to grow a site, perhaps by adding pages or new features, that’s also easy to do using a CMS. You don’t need to do a redesign, just add pages as you need them, or have a new theme coded if you’re tired of the design. Your content stays as it is.

What are other website owners doing?

Well, WordPress powers over 14% of  the “top 1 million” websites and is the most popular CMS on the internet. It even powers some very popular sites, like Ford’s Company Blog, Wall Street Journal, People Magazine, Mozilla, and Ben & Jerry’s.

If you’re ready to take ownership of your website, or if you need a site and want it to be accessible and easy for YOU to use, get in touch.